Choose Better for You Mascara with The One and Only!

CMYK cosmetics and think goodness featuring the one and only Mascars

A huge part of my Self-care routine is always being mindful of product ingredients I frequently use. If you’re like me, you have become more aware of clean, safe product ingredients these days and are concerned about what we put in our bodies and on our skin.

Introduction to CMYK Mascara

I am pleased to introduce to you a clean, safe mascara; CMYK Cosmetics ‘The One and Only Mascara. It was very important to the two (2) founders of CMYK Cosmetics to create better-for-you products with clean ingredients.

Many women wear mascara every day and it’s the only makeup product they wear. Many of us have chosen a makeup routine that has  become a more natural, simple, glowing look.  Most days, (to be honest), I don’t wear any makeup at all. You see, I’m a homebody so my two (2) dogs don’t really care.

If you’re like me, what you put on your skin has to be toxin free and clean as 60% of what you apply to your skin is absorbed into it. So safe, clean, skin-friendly products for your skin is a top priority. 

Our Mascara Standards

Our formulas avoid over 1,300 ingredients banned by the EU. We do not formulate with ingredients that have been clinically shown to be toxic, carcinogenic or potentially harmful to your health. The One and Only Mascara is cleaner than Sephora Clean standards.

Our Mascara Ingredients and Features 

The one and only mascara list of 14 clean ingredients


The One and Only Mascara has fourteen (14) clean, skin-friendly ingredients. It is a game-changing product that lengthens, strengthens, conditions and volumizes your lashes.

Some of the key ingredients and their benefits are:

  1. Carnauba Wax – conditions lashes
  2. Cetearyl Olivate – supports healthier lash growth
  3. Synthetic Beeswax – thickens lashes

The remaining ingredients in The One and Only Mascara are:

  1. Water
  2. Iron Oxides
  3. Bran Wax
  4. Stearic Acid
  5. Glyceryl Stearate
  6. Hydroxyethylcellulose
  7. Xanthan Gum
  8. Sorbitan Olivate
  9. Ethylhexyglycerin
  10. Phenoxyethanol
  11. Sodium Hydroxide
CMYK graphics that shows paraben free, sulfate free, mineral oil


The One and Only Mascara has amazing features that I’m confident are important to you:

  • Free of parabens 
  • Free of sulfates
  • Free of mineral oils
  • Vegan
  • Ophthalmologist tested
  • Dermatologist tested
  • Allergy tested
  • Never tested on animals

The One and Only Mascara has a very unique application brush. Our custom-designed, perfectly curved brush reaches hard-to-find under eye and corner lashes for a fan effect and longer, lifted lash line.


This Mascara has some additional spectacular traits:

  • 100% clean
  • Smudge resistant
  • Curls
  • Lifts
  • Lengthens
  • Conditions 
  • Volumizes
  • Doesn’t Clump or Flake
  • Thickens lashes (over time)
  • Ultra Buildable
  • Supports healthier lash growth
  • Fragrance free
  • Safe for sensitive skin

Removing Mascara

An image of a model with dark hair wearing the CMYK mascara and holding the mascara


Did you know great makeup starts with great skincare? I use another of our Think Goodness brands, Willing Beauty Skincare that is also safe for your skin. The One and Only Mascara has such clean ingredients that it is easy to remove with a cleanser or face oil such as our Willing Beauty Do Over Nourishing Cleanser or our Born to Glow Skin Elixir.

If you’re anything like me putting on mascara, I have ‘oopsies’ and sometimes get the mascara everywhere else but my lashes! As our One and Only Mascara is a better for you formula, you can just use a q-tip moistened with water to fix your ‘oopsie’!

No scrubbing your skin until it’s red and irritated! Sounds incredible, doesn’t it?

My Mascara Story

A testimonial about CMYK The one and only mascara by Colleen Evans. Also, shows images of the mascara and Colleen Evans in a yellow hoodie


When CMYK Cosmetics launched and I was  introduced to The One and Only Mascara, I’ll be honest, I was hesitant to try it. You see, seven years ago, I had an autoimmune issue with my left eye. For months, I had a swollen eye and after many treatment attempts, my ophthalmologist opted to put stitches under my bottom eyelid.

During that time, I couldn’t wear any makeup or mascara. Eventually, I decided to try The One and Only Mascara on my right eye only to see if I had a reaction. It felt awesome! Wasn’t heavy, clumpy or irritating. Then I tried my left eye with the same fantastic results. 

So now I wear it most days! My eyelashes feel fuller, no irritation and no flaking! 

Mascara Steps to the best Lashes

Steps to get fabulous lashes:

  •  Warm between hands before using for even smoother application. 
  • Hold the brush like a rainbow. 
  • Start at the base of your lashes. 
  • Wiggle ever so slightly as you sweep upward, using the end of the brush to reach the corner and lower lashes.
  • Flaunt your luscious lashes!

Read these remarkable testimonials and for more, click either of the three (3) testimonials to read many more!


Why use confusing products? We’ve got Beauty Made Better just for YOU! Your mascara routine doesn’t have to be complicated. CMYK Cosmetics is Colour Made Simple and we have Beauty Made Better just for YOU!

I would love to stay in touch with you! Click below so we can connect and learn more about each other!


At Think Goodness, our Vision is to be a ‘GLOBAL FORCE FOR GOOD.’ We want to deliver random acts of goodness that bring joy and happiness to people. Every order equals a random Act of Goodness and I’d love for you to learn more about us!

Script image that say until next time be safe & be kind with think goodness with Colleen logo